Jimmy Lewis had dreamt of opening his own cigar lounge since college, when he noticed a gap in the Virginia market: People were driving over an hour from Roanoke to Lynchburg just to buy cigars and sit in a proper lounge. Roanoke, he thought, might have enough cigar lovers to support a lounge of its own.
So, a decade later, Lewis took an enormous risk by moving his family there and trying to turn his dream into reality.
