Thomas Tuchel has a way to go to emulate his Brazil counterpart, Carlo Ancelotti, in terms of sheer spectacle when it comes to the announcement of a World Cup squad. Ancelotti took centre stage at the elegant Museum of Tomorrow in Rio de Janeiro on Tuesday to reveal his 26 players, going name by name, the large audience of celebrities and influencers erupting when he eventually confirmed that Neymar was in.
There will nevertheless be a sense of razzmatazz on Friday morning when Tuchel confirms his England squad for the tournament in the US, Canada and Mexico. It is a seismic day in the football cycle, one that does not need additional trimmings. But it will get them anyway, with the Football Association going digital-first in an effort to harness the excitement and zap it straight to supporters’ devices.
