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The Hindu
The Hindu
Lifestyle
Avantika Shankar

The ‘cheerleaders’ of the art world

Art auctions aren’t unlike the stock market. Buzzing with brokers, speculators, and investors, they’re a place where artwork is reduced to an asset, established artists are labelled “blue chip” while younger, emerging names are “red,” and purchases are made after a careful assessment of risk, rather than gut instinct. But the home of the average art collector tells an entirely different story.

Here, venerated modernists will occupy the same wall as a spontaneous graduate show purchase; a high-value work may get sidelined by a piece created by a close friend; a seemingly bad investment will take centre-stage simply because it speaks to the collector on a personal level. And, occasionally, when an artist makes a significant impact on the collector, their collection will come to include several of their works, marking key moments in the evolution of their practice.

In this vein, a collector isn’t simply a buyer — they become a patron, a custodian, a benefactor of the art world. Four Indian art collectors, each of whom have developed long-standing associations with the artists they collect, speak to the Sunday Magazine about responsible patronage and the different ways in which they offer support.

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