Fans of The Chase were reaching for the biscuits after watching tonight's episode.
Bradley Walsh welcomed Sally, Lewis, Zoe and Ashley to the ITV quiz show as they went head to head with the Chaser. The team took on Jenny 'The Vixen' Ryan in an attempt to win a cash prize.
But one player in particular really caught the eye of viewers at home. Lewis, a 22-year-old Master's student, showed off his flamboyant style, with bright colours and daring earrings.
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He wore a 70s-yellow coloured shirt with a floral pattern emblazoned across it. He paired it with some snazzy looking jewellery pieces including a beaded necklace and double hooped earrings.
But fans were feeling a bit peckish after laying eyes on the earrings, as they compared them to Party Ring biscuits. Taking to Twitter, one user said: "For some reason, I really want some Party Rings #TheChase". Ryan said: "Lewis earrings look like party rings #TheChase."
Meanwhile, another user said: "Knew I'd seen those earrings somewhere before. #TheChase". They accompanied the post with a picture of Party Ring biscuits.
Lewis had plans to go backpacking with any winnings. After only answering four questions correctly in the cash builder round he went on to play for a middle offer of £4,000.
Unfortunately for him, his plans were short lived - as was his time on the show. The Vixen soon caught him and set him packing back home with nothing.
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