The Chase fans were convinced they'd heard a player's voice before during this week's final instalment of the popular quiz show.
Bradley Walsh hosted as four strangers entered the ITV studio in the hopes of walking away with some cash. They were Keith, Michelle, Nathan and Amy.
And it was soon revealed they'd be going up against The Vixen, aka Jenny Ryan.
READ MORE: The Chase's Anne Hegerty had bailiffs knocking on her door before finding quiz fame
Keith, 25, was up first. He told Bradley he has recently written his first book and after selling 100 copies, he would like to use any winnings on taking out an advert for the publication on the London Underground.
He answered a respectable five questions correctly during his cash-builder round, but after taking the middle offer he was sadly caught by the Chaser.
Up next was languages teacher Michelle, who was from Tyne and Wear. As she began chatting to Bradley, 62, about her plans to travel Europe in a van with her husband, viewers thought her voice sounded familiar.
Taking to Twitter, Ian said: "I thought this contestant was Sarah Millican before looking at the screen". Ashley said: "Was wondering where I recognised her voice from, it's uncanny #SarahMillican"
Jonty said: "Of all regional accents, the north eastern twang is my fave!", while Charlie said: "Could listen to her speak all day long".
The Chase airs weekdays at 5pm on ITV and ITVX
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