The 'Champagne of Beers' gets crushed in Belgium

A worker dumps empty cans of Miller High Life beer into a machine to be crushed at the Westlandia plant in Ypres, Belgium, on Monday. (Comite Champagne via AP)

BRUSSELS — The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.

For years, Miller High Life has used the "Champagne of Beers" slogan. This week, that appropriation became impossible to swallow.