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Fortune
Fortune
Technology
Nick Lichtenberg

The CEO using AI to double revenue with 1,000 fewer hires: 'Nobody's going to replace the last mile'

werzyn (Credit: courtesy of West Shore Home)

In a $500 billion industry still dominated by clipboards and subcontractors, the most aggressive AI deployment isn’t happening in software or finance. It’s happening inside a central Pennsylvania company that helps you remodel your bathroom from your couch — and its founder is the first to admit the technology still thinks his EBITDA is measured in millimeters.

He’s still growing at 15% to 20% per year, and your remote remodeling habit has helped him build a quiet billion-dollar business. That, and it got him a seat on the board of his favorite Pennsylvania potato chip.

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