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Fortune
Fortune
Preston Fore

The CEO of MNTN got his start teaching himself how to code: He just took the company public with Ryan Reynolds

MNTN chief creative officer Ryan Reynolds and CEO Mark Douglas (Credit: Courtesy of MNTN)
  • The Ryan Reynolds-backed $1.2 billion adtech firm MNTN is debuting on the New York Stock Exchange today. But the company’s secret to success hasn’t been all Hollywood publicity, rather its emphasis on coding: “I consider myself more of a software engineer than I do a CEO,” Mark Douglas, MNTN CEO tells Fortune.

You may know Ryan Reynolds as Deadpool or the co-founder of soaring British soccer team Wrexham AFC. However, the 48-year-old just obtained a new title: chief creative officer of a publicly-traded software company.

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