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Fortune
Fortune
Jane Thier, Fortune Editors

The CEO of Crunch Fitness doesn’t think there’s such a thing as work-life balance: ‘That’s for somebody who's not fully committed’

Portrait of Crunch Fitness CEO Jim Rowley seated at Fortune's video studio. (Credit: Fortune)

Jim Rowley knows uphill climbs—and which battles are worth fighting. 

He’s been in the fitness industry for over 30 years, and has spent over a decade at the helm of gym chain Crunch Fitness, which operates over 400 locations. But that’s not where he learned his leadership chops. Rowley doesn’t have a college degree; at 18, he entered the U.S. Marines, where he served for eight years, including on a combat tour during the Persian Gulf War. 

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