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Fortune
Fortune
Emma Burleigh

The CEO of a $2 billion healthcare firm only felt rich after he paid off $100K in student loans—but that joy ‘disappeared’ in less than 3 days

Virta Health CEO Sami Inkinen (Credit: Courtesy of Virta Health)

When envisioning the CEO of a billion-dollar company, it’s easy to fall victim to the clichés: a well-manicured businessman adorned in designer clothes, jet-setting from one international meeting to the next, a team of assistants in tow. But not every entrepreneur enjoys the spoils of their success with a glitzy lifestyle—some are simply thankful to pay off their student loans. 

Serial entrepreneur Sami Inkinen has founded and scaled three different companies—including two unicorns—throughout his 20-year career. While the Virta Health CEO has built wealth thanks to his business success, he isn’t concerned with his net worth. In fact, Inkinen only viewed himself as wealthy when he was able to repay the $100,000 of student debt that was burning a hole in his bank account.

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