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Fortune
Fortune
Lionel Lim

The CEO behind Indonesia's biggest movie ever wants to make your next foreign film hit : ‘I see ourselves as South Korea 15 years ago’

(Credit: Courtesy of MD Entertainment)

Manoj Punjabi, the boss of Indonesian production house MD Entertainment, feels vindicated. He refused to release KKN di Desa Penari–a horror film about six students who enter a sealed-off portion of a village–during the pandemic, saying it was “made for the cinema.” Released in April last year, the movie is now the Southeast Asian country’s highest-grossing film ever. 

Local films are capturing an ever-increasing share of Indonesian eyeballs. Domestically-produced content captured 61% of the market last year, according to research from Spire Research and Consulting. And Indonesian films are breaking out overseas, becoming a regular sight at prominent international film festivals. 

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