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Fortune
Fortune
Lara Abrash

The case for investing in women's sports

(Credit: Alex Slitz—Getty Images)

There has never been a better time to watch, participate in, and support women’s sports.

From the first-ever Olympic Games with gender parity among athletes, to a record-breaking WNBA season that introduced a roster of new household names, powerful women lit up our screens, dazzled fans, and dominated group chats.

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