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Technology
John-Anthony Disotto

The canceled Apple Car sounds like a car crash of a project — employees called it "the Titanic disaster"

Apple Car Concept.

Following the news that the Apple Car project was axed, we now have more insight into Apple’s electric vehicle. Code-named “ Titan,” the project, spanning almost a decade, had another nickname coined by Apple employees: The Titanic disaster.

A new report from The New York Times aptly named “Behind Apple’s Doomed Car Project: False Starts and Wrong Turns” gives us a peak behind the curtain into the Apple Car project and the $10 billion Apple has “burned” trying to develop the vehicle. 

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