
Following the news that the Apple Car project was axed, we now have more insight into Apple’s electric vehicle. Code-named “ Titan,” the project, spanning almost a decade, had another nickname coined by Apple employees: The Titanic disaster.
A new report from The New York Times aptly named “Behind Apple’s Doomed Car Project: False Starts and Wrong Turns” gives us a peak behind the curtain into the Apple Car project and the $10 billion Apple has “burned” trying to develop the vehicle.