The camera industry has gone mad for LUTs, or so it seems. But what are they and why are we seeing them mentioned in every recent camera release?
When a trend captures the attention of the masses, the industry scrambles to find ways to capitalize on it. Trends shape the shoreline and ‘film looks’ is the latest one to sweep the camera landscape. You’d have to be living under a rock to have missed the dominance of the Fujifilm X100V and X100VI over the past year. The latest iteration proved so popular that if you didn’t pre-order it within 24 hours of its May release date, you’ll be lucky if you receive one by Christmas. Its beautiful vintage design contributed to its appeal, but what captured the hearts of many fans was its film simulation modes.
