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France 24

The business of Beijing 2022: Are the Games worth the hefty price tag?

Beijing Amazon Olympics (Event) Winter Olympics

China is missing out on ticket revenue for the Olympics, but broadcast rights are worth far more. © FRANCE 24

We take a look at the business of this year's Winter Olympics. A report suggests the true cost is 10 times more than the official $3.9 billion price tag, but Beijing is banking on other benefits. Also, Amazon reports another strong sales quarter, with its advertising business playing an increasingly significant role.

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