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Fortune
Fortune
Azure Gilman

Starbucks CEO Brian Niccol has one job: Fix the bad vibes

(Credit: Courtesy of Starbucks)

The vibes are off at Starbucks. 

Baristas are overworked as they try to churn out a constant stream of complicated customized drinks. Mobile orders and staffing problems have only made the problem worse, and added to longer wait times. There’s often nowhere to sit. In short, it’s the last place anyone would want to linger over a $3.45 cup of coffee, let alone a $6.65 pumpkin spice latte. 

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