Former Bureau of Meteorology (BOM) staff say this week's "ridiculous" $220,000 rebrand is symptomatic of cultural issues at the organisation, where management and messaging are prioritised above meteorology.
It comes amid a backflip from the agency, who now say it is up to the public and the media as to how it should be referred to.
One former meteorologist said the fumbled rebrand was "an incredibly public example of the nonsense" they saw as occurring behind the scenes at what was jokingly called "The Bureau of Management" among some colleagues.
