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WEKU
WEKU
Business
Pallavi Gogoi

How the Bud Light boycott shows brands at a crossroads: Use their voice, or shut up?

Bud Light sales fell earlier this year after a promotion featuring a transgender social-media influencer led to boycott calls from conservative groups. (Drew Angerer/Getty Images)

Before Bud Light and Target, there was Disney.

And not just the Disney of today, which has become a target of the current Florida governor in the culture wars, but of 1995.

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