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The Guardian - AU
The Guardian - AU
Comment
Van Badham

The brutal economics of celebrity culture is turning children into marketing mannequins

Kim Kardashian Economy Kourtney Kardashian North West Serena Williams Wall Street Journal
Anna Wintour and Kim Kardashian, whose daughter North West has been named on a list of children with their own fashion stylists
Anna Wintour and Kim Kardashian, whose daughter North West has been named on a list of children with their own fashion stylists. Photograph: Pascal Le Segretain/Getty Images

The events of this week provoke much introspection about hereditary privilege, inherited power and our culture’s strange default to aristocracy. By which I mean, there appeared a stunning article in the Wall Street Journal announcing that the young children of pop celebrities are acquiring their own fashion stylists.

The 10-year-old daughter of Kourtney Kardashian; her nine-year-old cousin, the daughter of Kim Kardashian and rapper Kanye West; Beyoncé and Jay-Z’s 10-year-old girl and the five-year-old daughter of tennis champion Serena Williams are named in the article.

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