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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

The Brown Mascara Market Is Booming, but These Are the Formulas Worth Your Hard-Earned Dollars

Brown is the new black. (Credit: Courtesy of Tower 28)

Part of the fun of makeup is that in comes in a range of colors. From purple and blue eyeshadows to red or pink lips to orange blush. Even foundation is available in an array of shades. When it comes to mascara, however, basic black is basically all there is. At least until now. Colorful mascaras like yellow, green and other hues have become staples up on the runways. Although they're hard to pull off once you step off the catwalk. If you're tired of always wearing black but aren't adventurous enough to rock brighter shades, the best brown mascaras are here to (slightly) switch things up.

There's actually a long list of brands that offer brown mascaras. The list just got a little longer as both Fenty Beauty and ILIA Beauty recently introduced formulas featuring the soon-to-be-in-demand hue. Several luxury labels also embrace the trend, including Yves Saint Laurent, Dior and Chanel. Too Faced made sure to introduce a brown version of its famous Better Than Sex collection. While Charlotte Tilbury did the same with her Pillow Talk lineup.

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