
Joby, the maker of the iconic flexible Gorillapod mini tripods, has a new owner. On September 03, the London-based Videndum announced an agreement to sell the Joby brand to Vijim – a photography accessory brand owned by a China-based company.
The move means that Joby gear will be under new ownership and marks a shift to focusing on high-end pro gear for Videndum – the company that owns Avenger, Gitzo, Lowepro, Manfrotto, Savage, Sachtler, Litepanels and several other photo and video brands.