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Marie Claire
Marie Claire
Lifestyle
Kelsey Stiegman

The Bowification of Tennis Has Officially Begun, Thanks to Naomi Osaka

Naomi Osaka plays her second match at the 2024 us tennis open wearing pearls in her hair and bows on her outfit.

For most of history, professional athletes have dressed for utility over style—fabrics are chosen for their sweat-wicking abilities and silhouettes are chosen for the purpose of aerodynamics and mobility. And while all of this still remains true, in recent years, fashion has taken center stage (or court, more accurately).

Pre-basketball game tunnel walks have become a fashion show and Formula 1 stars are now considered style icons. Tennis, too, has become a sartorial spectacle, with A-list celebs wearing their best "old money" outfits to sit in box seats and star athletes—like Serena Williams, most notably—taking to the court in designed looks, over cookie-cutter workout gear.

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