It's an endless search for the perfect product for afro hair, and with drawers, cupboards and storage boxes full off trialled and tested barely used bottles of hair oils, leave in conditioners and moisturisers to name a few, that never seem to live up to expectations for many - could The Body Shop's new hair care range be the answer?
The retailer has launched the Jamaican Black Castor Oil hair care range for those with afro and curly hair types, and it includes a curl activator, a cleansing conditioner, an intense moisture mask, and a leave in conditioner.
Prices range from £14 to £16 for each product that is said to remove product build-up, help to detangle the hair and deeply conditions dry curls and coils. The products are said to be enriched with community fair trade shea butter and vegan keratin protein that will define and enable the hair to feel stronger and hydrated.