The Body Shop has just announced that it is the first ever global beauty brand to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, make-up and fragrance, certified by The Vegan Society. While make-up trends come and go, this move marks the start of the beauty industry taking ethics and sustainability far more seriously in 2024.
If there's one thing I know as a beauty editor, it's that vegan certification is an incredibly difficult thing for brands to achieve. And while there are plenty of fabulous vegan make-up brands and vegan skincare brands already out there, for a global company like The Body Shop, which has hundreds of products in its offering, to achieve total certification is quite the accomplishment.
