Wouldn’t it be great if you could tap into the minds of your 20-something consumers at any given moment and make sure your business is Gen Z-approved? One business has figured out a way to do exactly that.
The journey began with a moment of self-reflection. As it was encouraging global leaders to embrace young voices—over 40% of the world’s population is under 25, but only 2.6% of parliamentarians globally are under 30—it dawned on one of the world’s largest B-Corp companies, The Body Shop, that it wasn’t waking its own talk.
