With the cost of living crisis continuing to rise, more people are foregoing their favourite food because it's proving too pricey. And who can blame them given that households can save hundreds of pounds by ditching expensive brands and opting for supermarket own-makes instead.
In a series of blind taste tests, consumer champions Which? found that the latter are cheaper when it comes to everyday essentials such as beans, orange juice and honey nut cornflakes. Not only that, they can also taste better than their well-known branded counterparts.
Results from six out of the eight groceries tested indicate that shoppers willing to make the swap could save themselves hundreds of pounds a year without compromising on taste.
