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The Conversation
Freya Gowrley, Lecturer in History of Art and Liberal Arts, University of Bristol

The Biggest Loser: how an aggressive entertainment culture normalised body-shaming

The Netflix documentary Fit for TV: The Reality of the Biggest Loser raises questions around the ethics of one the most popular US reallity TV series of the 2000s. From claims about the cruel treatment of its contestants and its callous endorsement of “fatphobic” narratives, the series sits at odds with feelings around body image and weight in a post body-positivity age.

Recently in the UK reality television shows such as Love Island have been under the spotlight for alleged bullying and misogynistic behaviour. This perhaps shows that a more sustained reckoning is on the horizon for programmes dealing with our bodies, and their long-term effects on the collective psyche.

The idea for The Biggest Loser came to its executive producer David Broome when he spotted a sign posted by an “obese person seeking a trainer” to help them get into shape. The show would eventually see contestants and trainers battling to see who could lose the most body weight through the show’s extreme methods, ultimately winning a prize of US$250,000 (£185,000).

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