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Fortune
Fortune
Allie Garfinkle

The biggest gaming deals of 2026 are really AI deals

Xbox CEO Asha Sharma (Credit: Stuart Isett/Fortune)

I don’t necessarily consider myself a gamer, but I have sunk hundreds of hours of my life into Skyrim.

So, it follows perhaps that I keep an eye on the state of the gaming industry—a famously tough business, driven by hits and weighed down by high development costs. It’s also a space where success in one era doesn’t promise success in another, as evidenced by the challenges facing Microsoft’s Xbox, which my colleague Sebastian Herrera has reported on.

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