With over 12 million posts on Tiktok, generating billions of views, and influencer videos on Instagram attracting millions of viewers, Air Up bottles have become a viral sensation across Europe.
Founded in 2019 by a group of five students in Munich, the brand has now sold over 15 million bottles and more than 200 million of their interchangeable pods. But what makes this bottle so desirable and can a viral hit really become a long-lasting global brand?
