Suzie McCafferty is on a mission to get more women into the world of franchising - and to dispel some of the myths around the method of doing business.
"It hasn't always had the best name, I think franchising gets confused with network marketing or pyramid schemes, which is really just down to a lack of awareness," she explains.
"It's not really on the government’s agenda, but I think it should be; and it would also be nice to get academia getting involved in building understanding around the benefits to our economy."
