In order to gain the approval of a loyal fanbase, owners need to demonstrate ambition, financial aptitude, and an understanding of the club’s history and the fans themselves. Ambition comes in many forms in the modern game.
When it comes to global connections, grand plans for European football, and a shiny new Elland Road, there is ambition aplenty. Teaming up with a sporting juggernaut like San Francisco 49ers brings many interesting ideas and connections, but can officials so firmly rooted in a different kind of football really offer any input when it comes to the English version?
Personally, I have a lot of time for the NFL, they do a lot of things well and by that I mean they rake in the dollars! Money talks at the end of the day and if the 49ers can monetise our stadium in the way Tottenham Hotspur have done so impressively with theirs and boost the club’s profile stateside (an American coach and players help) then all that income could serve us well on the pitch.
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In terms of ambition in the transfer window, it’s been a tale of three summers. In our first season back in the big time, the ambition was impressive.
Spanish and German international players, loan players secured permanently and a sparkly new Brazilian as the Cachaca soaked cherry on top. The fireworks and excitement of that summer were in stark contrast to the penny-pinching feeling associated with the following year.
Angus Kinnear can outline the plan until he’s blue in the face, but when you stand still in this league, you’re most certainly going backwards. Treading water in the transfer market that summer almost led to Leeds submerging in the deep end, and eventually, the captain ended up going down with the ship.
