
The revolution was televised. In high definition, it turned out.
As televisions got flatter, so did the difficulty curve for wide receivers squaring up against coverage downfield. A mid-2000s rule change limited the contact opposing cornerbacks could make beyond the line of scrimmage, turning the passing game into a battle of finesse. And with a rising tide of high volume quarterbacks on the rise, a dynamic passing game became vital to most teams Super Bowl hopes.