
The 1960s was a time of both cultural and literal revolution, and design was by no means immune. This was a tumultous period in typography, defined by bold experimentation and a dramatic shift towards geometric forms.
As electronic phototypesetting emerged and modernist principles reached their peak, designers embraced both the limitations and possibilities of new tech and new ways of thinking. The decade's typography trends also reflected broader cultural shifts, including space exploration, political movements, and radical departures from tradition.