The 1950s were a transformative decade for the Western World. As post-war economies flourished in North America and many European countries, the rise of mass production and advertising led to a booming consumer culture, with new appliances, cars, and other goods becoming increasingly available.
It was also a time that saw type design embrace new technologies and Modernist principles. Most notable of the era's typography trends was the rise of the International Typographic Style, a movement originating in Switzerland that emphasised clarity, objectivity and functionality.
