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T3
T3
Technology
Max Freeman-Mills

The best TV I saw this week wasn't even on a streaming service

Someday, by Spike Jonze Apple ad.

Part of my role here at T3 involves keeping a very keen eye on everything coming out on the many and varied top streaming services that can now be chosen between by the public at large. That means a whole lot of trailers, so it's pretty rare that I get to watch something in its entirety – during work hours, no less.

So, when I spotted that Apple had uploaded a new video called Someday, by Spike Jonze, I was intrigued, not least because it wasn't on the Apple TV+ channel but rather the main brand one. Five-and-a-bit minutes later, I think it's probably the nicest and most charming thing I've watched this week, despite being plainly and clearly an ad for the AirPods 4.

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