Instead of liquid weed that’s meant to get drinkers as high as possible, today’s THC-infused beverages are more about quality and taste. With varying flavor combinations and dosages, it’s never been a more interesting time to try the cannabis seltzers, spirits and mixed drinks on the market.
The category is projected to hit $370m in the next few years. In my reporting (and personal experience), I’ve found the rise of infused drinks is less about the cannabis itself and more about inclusivity. While some younger Americans are replacing alcohol with thoughtfully made nonalcoholic beers and nonalcoholic wine, others are treating THC and CBD as simply another way to feel included in social gatherings. Booze is no longer the default option at the housewarming or backyard barbecue.
