The way people subscribe to streaming services has completely changed over the past couple of years. Instead of sticking with one or two platforms year-round, many viewers are now “subscription cycling”. This basically means rotating through services depending on what’s worth watching that month, meaning you’re only paying for what you actually watch.
Netflix, once the king of streaming, has seen itself swamped by competitors in recent years. In fact, there has never been a bigger selection of streaming platforms than there is in 2026.
