Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with pre-defaced billboards and reactive PR stunts answering negative sentiment on social media, to bold, text-led posters and provocative imagery.
So let’s jump in. Here are 11 of the best ads of the decade (many of which are arguably among the best print ads of all time) from my conversations with ad industry folk, designers and educators. For more inspiration, take a look at our roundup of the best billboard ads ever.
