
"No-makeup makeup" is a technique that—per the name—makes it seem at first glance like you're not wearing makeup, but are still fresh-faced and glowing. It's not the same as going makeup-free, but it often means wearing less or using it for a more "natural" effect. You'll often see no-makeup makeup looks on celebrities, particularly during daytime events and when they're trying to be gentle on their faces.
There can also be a real variance in the aesthetic, and often it hinges on the celebrity's typical beauty look. Some celebrities favor a maximalist aesthetic in their day-to-day, for example, so their "no makeup" is a little heavier than celebrities who lean towards little to no makeup. If you're looking for no-makeup makeup inspiration, courtesy of some of the best makeup artists in the game, look no further.