The best logos of the 1950s might be dated, but they still inspire graphic designers today. That's partly because the '50s were in many ways a time of profound cultural transformation and unabashed optimism. Emerging from the shadow of the Second World War, this colourful decade ushered in an era of post-war prosperity, cultural renewal and iconic design.
As the world embraced the promise of a brighter tomorrow, graphic design (known back then as 'the graphic arts') became more important to the creation of products, packaging and advertisements. With consumerism sweeping across the Western world, branding became less of an afterthought and more of a commercial imperative.
