We’ve seen electric cars deliver performance. However, the key to mass EV adoption is not face-melting acceleration or feats of off-road exuberance. It’s family cars. Family buyers drive almost every car market segment, from three-row crossovers to the now almost uniformly four-door pickups. The great challenge for EV manufacturers over the next few years will be providing what those buyers want: practical space, affordability and safety (without sacrificing too much luxury and distinction). It’s no coincidence that America’s best-selling EV by far is a practical crossover with optional third-row seating.
