Whether you’re clumsily covering a gift in any old paper or wrapping it neatly and finishing with a bow, the wrap is sure to be discarded within seconds – and then what happens to it?
You may have heard of the “scrunch test”, which says that if you crumple the paper into a ball and it stays that shape, you can recycle it, but if it expands again, you can’t. And, hopefully, most of us know that if the gift wrap has any foil, glitter or remains of sticky tape, it’s automatically destined for landfill.