In the 70s we burned them, in the 90s – an era of nipples as fashion statement – we eschewed them, and during the pandemic we flung them off with glee. And although many of us vowed never to go back to bras when lockdowns lifted, we find ourselves back in their hold. Among the current crop of bras, though, are some so hard-working, stylish and above all comfortable that they might tempt even the staunchest brassiere -denier to think twice.
Finding the right bra for you – and for the right occasion – can feel like a herculean task. I worked as a bra fitter for six years and have spent more time than is probably healthy pondering the ins and outs of what makes our boobs comfortable and perfectly placed. From C cups to HH, sports bras to everyday bras, here’s my pick of the best on the market.
