We've just been to SXSW 2025 in Austin Texas, which had one undeniable headliner: AI. But for once, the conversation wasn’t about AI as some looming existential threat.
The dystopian hand-wringing took somewhat of a backseat (although there were still plenty of talks positioning AI as the “disrupter” and driver of job losses). Instead, the best action focused on AI in practice and how we make it work for us, how we take control, and how we shape it to suit our needs.
