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Jordan Foster, Sociology, Postdoctoral Research Fellow, McMaster University

The beauty standard is intensifying. At what cost?

Young women are engaging in increasingly intensive and expensive beauty practices and purchases, aspiring to new beauty standards. (Kevin Laminto /Unsplash), CC BY

The internet is abuzz with talk of beauty and the lengths we’ll go to achieve it. From Lindsay Lohan’s recent transformation to Donatella Versace’s “new look”, those of us plugged in online can’t help but gab over the rise of better, less detectable and more precise plastic surgery.

Achieved through a combination of invasive operations like face lifts and rhinoplasty as well as non-invasive procedures — like the injection of facial filler and facial neurotoxins like Botox — the contemporary beauty standard is increasingly intensive, costly and challenging to maintain. A hundred units of Botox, or its counterpart Dysport, could run clients up to $1,500 with effects diminishing in just four to six weeks.

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