When it comes to researching the most popular beauty products of the year, I'm typically in my happy place. As a beauty editor, I spend my days trawling social media in a bid to unearth the next big beauty trend. And if this year has proved anything it's that there's no such thing as too many hair trends, nail trends and make-up trends. From latte make-up and the butterfly cut to blueberry milk nails and linen blonde, 2023 has shown that the limit really does not exist when it comes to beauty microtrends.
However, while I see the appeal and fun in these trends, it is my job to inform people's beauty spending habits wisely – and I'm all too aware that these trends are fleeting. Over the years, I have learned that the best way to ensure you're buying a beauty product that is actually worth it, is to do research into what products can stand the test of time. And while TikTok has really led the way when it comes to our product choices in recent years (and, let's face it, has let us down more times that we can count), 2023 has seen many of us reverting back to the classic looks and products we know best.
