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The Beatles announce long-term partnership with UMG and Apple Corps

Beatles Apple Corps UMG
The Beatles have landed a long-term licensing deal

Universal Music Group (UMG) and Apple Corps have unveiled a new exclusive, long‑term global partnership that will expand how The Beatles’ brand is managed and presented to fans around the world.

Under the agreement, UMG will oversee worldwide physical and digital merchandise, licensing and e‑commerce for the band, strengthening the company’s existing role stewarding The Beatles’ catalogue. The deal marks a significant new chapter in the relationship between Apple Corps - founded in 1968 to oversee the group’s creative and business interests - and UMG.

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