There are still three weeks to go to the opening ceremony for the Paris 2024 Olympic Games, but the BBC has already won a place on the medal table when it comes to design. It's teased its upcoming Olympic coverage with an ad that features a beautiful animated style for a captivating ode to Paris and to sporting passion.
The BBC’s Olympic ad references Paris landmarks like the Eiffel Tower and Sacré-Cœur while comparing the City of Lights' romantic reputation to the passion of athletes and the lengths they go to for their sport. It says something that the video stands out in a sporting event that's already been a feast of visual design, from the elaborately coiffured Paris 2024 Olympic Games logo to the clitoris-like mascots.
