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Evening Standard
Evening Standard
Entertainment
Amy Francombe

The battle to make Instagram, well, Instagram again

Have you noticed that Instagram has been looking a little, well, un-instagrammable?

It seemed that gone were the days of artfully curated dumps and #inspirational photos that were once the app’s bread and butter. Instead, in recent months the feed became littered with lo-fi meme accounts, non-stop ads and reels from people you don’t follow.

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