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TechRadar
TechRadar
James Davidson

The battle for the top OLED TV is more intense in 2025 – and this time it's not just about brightness

Samsung S95F(far left) LG G5 (middle left) Sony Bravia 8 II (middle right) Panasonic Z95B OLED TV (far right) all showing orange butterfly on screen .

It’s no secret that LG and Samsung have been battling for the title of best OLED TV ever since Samsung returned to the OLED market with its QD-OLED display panel technology. In the meantime, other OLED TV brands such as Panasonic, Sony, and Philips in the UK lag behind the Korean giants when it comes to market share.

Why is this? LG and Samsung OLED TVs offer breathtaking picture quality, but so do OLED TVs from other brands. However, LG and Samsung also offer a wider range of features compared to their rivals, such as a better smart TV interface, more gaming features, and a sleeker design. LG and Samsung TVs seem to speak more directly to consumers.

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